Customer Segmentation

“Start small, prove results”

1. Have you analyzed the customers sales data and segmented them by needs or buying behavior?

2. Do you know which segment has the most/least potential for growth and why?

3. How has your organization executed on that segmentation?

Customer Journey

“Building the pathway”

1. Has your organization mapped the individual steps the customer takes in their buying journey?

2. Does your company have different service levels for the customer segments?

Customer Experience

“It’s more than a brochure”

1. Is your company’s customer experience based on its defined Customer Segmentation and Customer Journey?

2. How is your company maintaining an “obstacle free” experience after the purchase has happened?