Feb 4, 2021 | B2B, Chemicals, Customers, Finding Their Why
“I met all the requirements; I don’t understand why I didn’t win the bid.” “We’re just not competitive.” “They always do business with supplier X.” Does this sound familiar? When I talk to chemical leaders and their sales and marketing teams, I hear this...
Nov 13, 2020 | B2B, Chemicals, Customers
Bring customers into your design process to derisk your business strategy One of my dad’s favorite phrases was: “When you assume, you make an ass out of u and me.” That phrase was typically uttered when my siblings or I had made an unwise decision. As teenagers, we...
Jun 8, 2020 | B2B, Customers, Finding Their Why
In tough markets, the most successful companies thrive by maintaining existing customers and winning new business through connecting their products and offerings to what their customers really want. The global pandemic and resultant shutdowns have dramatically...
Apr 21, 2020 | B2B, Business Resilience, Chemicals, COVID-19, Customers
In anticipation of “stay at home” orders being lifted, businesses and leaders are building plans to return to the workplace and reopen “non-essential” businesses, seeking a return to onsite construction or service, and seeking a return to “normal”. There...
