Engage Customers Early to Increase Success

Engage Customers Early to Increase Success

Bring customers into your design process to derisk your business strategy One of my dad’s favorite phrases was: “When you assume, you make an ass out of u and me.” That phrase was typically uttered when my siblings or I had made an unwise decision. As teenagers, we...
The Power of the 90-Day Plan

The Power of the 90-Day Plan

Your annual business plan is doomed. In 2020, its easy to blame COVID-19 for missed targets and goals. The reality is that this happens every year. Every time you and your business set a 12-month plan, it’s a real struggle to keep your team and organization focused on...
3 Keys to Effective Strategy Execution

3 Keys to Effective Strategy Execution

A well-crafted strategy is a beautiful thing, whether it is an overall corporate strategy, a new marketing strategy, or an operations strategy. Until it doesn’t work. Then, the questions and comments roll in… “Who thought this was a good idea?” or “They were out of...